Powerful AI assistant developed by HubSpot. Generate SEO articles, social media posts and e-mails adapted to your brand and audience
HubSpot AI Content Writer is an intelligent content creation tool integrated into the HubSpot platform. It’s designed to assist marketers, content creators, and sales teams by generating high-quality written content at scale — all within the HubSpot CRM ecosystem.
It helps with:
- Blogs
- Emails
- Social media captions
- Landing pages
- Ad copy
- Product descriptions
It’s built to save time, boost creativity, and keep your brand voice consistent.
🧠 Key Features of HubSpot AI Writer
| Feature | Description |
|---|---|
| AI Blog Generator | Create entire blog posts based on topics or keywords. |
| Email Assistant | Generate sales, marketing, or customer service emails. |
| Marketing Copy Generator | Write ad copy, social posts, CTAs, and more. |
| Smart CRM Integration | Uses customer data from CRM to personalize messages. |
| Tone Selector | Choose tones like friendly, professional, witty, etc. |
| Content Outline Builder | Auto-generate headings and structure for long-form content. |
| Real-Time Editing | Rewrite, shorten, expand, or rephrase directly in the editor. |
| SEO Suggestions | Integrates with HubSpot’s SEO tools for optimization tips. |
💡 Use Cases
1. ✍️ Blog Writing
- Input: “Benefits of CRM for small businesses”
- Output: Full blog with intro, body, conclusion, and CTAs.
2. 📩 Email Campaigns
- Generate personalized promotional or follow-up emails using CRM data (e.g., customer names, interests, previous actions).
3. 📢 Social Media Posts
- Auto-generate captions for Facebook, Instagram, LinkedIn with hashtags and tone matching.
4. 🏷️ Ad Copy
- Google or Facebook ad text tailored to product, audience, and intent.
5. 🛍️ Product Descriptions
- Quick, SEO-friendly descriptions for ecommerce or landing pages.
6. 🧾 Landing Page Text
- Generate headlines, CTAs, and supporting text for lead-gen pages.
🛠️ How It Works (Flow)
- Choose Tool
e.g., Blog Post Generator, Email Composer, Social Media Assistant - Add Input
Enter a topic, keywords, product info, or intent - Select Tone & Length
Choose style (professional, persuasive, casual, etc.) - Generate
AI drafts the content for you in seconds - Edit or Approve
Refine with built-in tools like rewrite, expand, shorten, etc. - Publish or Schedule
Directly push to blog, email campaigns, or social scheduler
🎨 Example Prompts & Outputs
| Prompt | Output Example |
|---|---|
| “Write a blog on CRM benefits” | 800-word SEO blog with headers & CTA |
| “Create LinkedIn post about new product” | 3 engaging post options with professional tone |
| “Follow-up email after demo” | Personalized email with recipient’s name and intent |
| “Ad copy for eco-friendly sneakers” | Short, catchy ad variants for different channels |
🔄 Integration with HubSpot CRM
One of the biggest strengths is that the AI is deeply connected with HubSpot CRM, which means:
- You can pull in customer names, preferences, past interactions.
- Generate personalized content at scale.
- Track performance across blogs, emails, ads, and automate campaigns.
🆚 HubSpot AI vs. Other AI Writers
| Feature | HubSpot AI | Jasper AI | Copy.ai | ChatGPT |
|---|---|---|---|---|
| CRM Integration | ✅ Built-in | ❌ No | ❌ No | ❌ No |
| Email Marketing Ready | ✅ Yes | ⚠️ Needs export | ⚠️ Needs export | ⚠️ Manual setup |
| SEO Optimization | ✅ With HubSpot SEO | ✅ With Surfer SEO | ✅ Built-in | ❌ Needs plugin |
| Tone Customization | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Publishing Tools | ✅ Direct publish | ❌ No | ❌ No | ❌ No |
📦 Pricing & Availability
As of now:
- Available in HubSpot Free and Pro plans
- AI tools are accessible in the content editor areas
- Advanced features may require a Marketing Hub Pro/Enterprise subscription
🚀 Final Thoughts
If you already use HubSpot, this tool is a no-brainer. It’s built right into the ecosystem, saving you the hassle of jumping between apps. Whether you’re:
- A marketer writing weekly content,
- A sales rep crafting quick emails,
- Or a business owner promoting products —
HubSpot AI Writer boosts your productivity while keeping everything aligned with your customer data.